As if any Gadget Lab readers needed to be told, the mobile Internet is taking off. What might be surprising is that almost all tablet Internet traffic comes from the iPad. “In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S.” says a new Comscore report. What's more, the iPad is even beating its older brother the iPhone, managing 46.8 percent of iOS Internet use vs. the iPhone's 42.6 percent.
According to the report, U.S mobile Internet use is still small compared to computer-based Internet use at just 6.8 percent, but it's growing fast. More interesting is what the tablets (read: iPads) are being used for. Half of all tablet owners have made a purchase from their device (likely via the App Store), and more than half read the news regularly on their tablets.
Further, while iOS accounts for 43.1 percent of market share (by installed base, vs Android's 34.1 percent), it accounts for a disproportionate 58.5% of traffic (Android 31.9 percent). This figure counts page views, so if you were to add in all the other non-browser Internet use, the number would surely jump a lot higher. Anyone used to a 3G connection for an iPad who suddenly has it cut will realize just how many apps rely on a data connection.
It may take a while, but computer Internet is going the way of the landline phone. We may still have internet-connected Wi-Fi networks in our homes to feed set-top boxes and stream things from here to there, but soon enough going to a special room and firing up a big machine to check Wikipedia is going to seem as clumsy and old-fashioned as punching a number into a landline phone.
Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic [ComScore via Twitter]