However, Apple applications still manage to earn the most money from their ads, with iOS generating 45% of the network's revenue – and Android slightly behind on 43%.
Which means either advertisers are happy to pay a premium to advertise on iOS devices, or Android is home to more apps trying, and failing, to make money through ads alone. Or a mixture of the two. We're not very good at market analysis.
See if you can work out the truth by reading the full Millennial report.
