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iPad pushes Apple to 26.6% of the mobile PC market in Q4

iPad pushes Apple to 26.6% of the mobile PC market in Q4

Apple's shipments of iPads and MacBooks in the fourth quarter combined to give the Cupertino-based company a 26.6% percent share of the mobile PC market, according to a report from DisplaySearch released on Thursday. Apple shipped a total of 23.4 million units, nearly three times the amount of No.2 HP. The iPad accounted for 18.7 million units and captured 59.1% of the tablet market. Amazon shipped 5.3 million Kindle Fire's for 16.7% of the market, with Samsung shipping 2.1 million and controlling 6.7% of the market. ASUS shipped 1.5 million units for a 4.6% market share and Barnes & Noble shipped 1.1 million units for a 3.5% share. Apple's fourth quarter notebook shipments came in at 4.6 million units for an 8.3% share of the market. Ranking ahead of the Cupertino-based company was HP (15%), Dell (11.8%), Acer (11.8%) and Lenovo (10.8%). Read on for DisplaySearch's press release.

Apple Maintains Top Mobile PC Share Position for Q4x11 and Full Year

HP, Dell, Acer and Lenovo Round Out Top Five Spots; Apple Y/Y Shipment Growth Tops 125% for the Quarter and the Year

Santa Clara, Calif., February 23, 2012 - Apple shipped nearly 23.4 million mobile PCs in Q4x11, up 128% Y/Y, and over 62.8 million mobile PCs in 2011, up 132% Y/Y, according to preliminary results from the latest NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. Nearly 80% of Apple's mobile PC shipments were iPads, more than 18.7 million shipped in the quarter, up 156% Y/Y, and 48.4 million units for the year, up 183% Y/Y.

Overall mobile PC shipments grew 12% Q/Q and 44% Y/Y, reaching 88 million units in Q4x11. This was driven by continuing strong demand for tablets. Tablet PC shipment growth was 42% Q/Q and 210% Y/Y, reaching 31.7 million units in Q4x11. Notebook PC shipments were flat Q/Q but up nearly 11% Y/Y, reaching 56.3 million units. As expected, consumer mobile PC adoption was focused on tablets, holding up demand in notebooks.

"Mobile PC brands read the writing on the wall in the fourth quarter," said Richard Shim, NPD DisplaySearch Senior Analyst. "Consumer demand for notebooks was expected to be weak following modest back-to-school results, especially with the expected launch of Windows 8 on the horizon, and increasing interest in tablet PCs. As a result, brands focused their typical holiday price cuts on tablets to boost demand."

Apple's 26.6% share in Q4x11 is largely due to its dominant position in tablet PCs, which propelled it to nearly three times the shipments of HP. The other brands in the top five market share rankings relied almost exclusively on notebook PC shipments to establish their positions.

Table 1: Preliminary Q4x11 Worldwide Top Five Mobile PC Shipment Rankings by Brand

Brand Units (millions)

Share (%)

Apple 23.4x26.6

HP 8.7x9.9

Dell 6.9x7.9

Acer Group

6.8x7.7 Lenovo

6.3x7.2 Source: Q1x12 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

HP maintained the top notebook PC ranking with a 15.5% share, although it lost some of its lead as shipments into North America, China, Latin America, and Asia Pacific faltered. Dell and Acer essentially tied for second place with 11.8% each. Dell had strong results in EMEA, while Acer continued to struggle in the notebook PC market. Lenovo continues to build on momentum started early this year with strong growth in China and Asia Pacific with a dip in North America, and maintained its #4 position in notebook PCs, gaining some share in Q4x11. Apple leapfrogged over ASUS and Toshiba to capture #5 with 8.3% market share.

Table 2: Preliminary Q4x11 Worldwide Top Five Notebook PC Shipment Rankings by Brand

Brand Units (millions)

Share (%)

HP 8.7x15.5

Dell 6.7x11.8

Acer Group

6.6x11.8 Lenovo

6.1x10.8 Apple

4.6x8.3 Source: Q1x12 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

In the tablet PC market, Apple continued its strong growth across all its regions, capturing 59.1% share in Q4x11. Newcomers Amazon and Barnes and Noble firmly planted their flags in the market, at #2 and #5, respectively - Amazon with 16.7% share and Barnes and Noble with 3.5%. Both brands focused on North America in their market entries. Samsung improved in all its key markets, particularly EMEA, helping it to reach .67% market share. ASUS continued its strong results in North America, EMEA, and Asia Pacific as it took 4.6% share in Q4x11.

Table 3: Preliminary Q4x11 Worldwide Top Five Tablet PC Shipment Rankings by Brand

Brand Units (millions)

Share (%)

Apple* 18.7x59.1

Amazon 5.3x16.7

Samsung 2.1x6.7

ASUS 1.5x4.6

Barnes and Noble

1.1x3.5 Source: Q1x12 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

* Apple shipments include units for sell through and inventory.

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